Company History

As a 50 year old company, Bird Dog Marketing Group’s history runs deep with experience and knowledge. Gene Miller, our founder, was one of the few experts that participated in the development of testing protocols for the Poison Prevention Packaging Act of 1970. Her vision, guidance and customer service will always be a part of our corporate culture.
 
With more than 50 years of experience, Bird Dog Marketing Group has played an integral role in the evolution of child-resistant package testing. Over the past five decades we have been hired to work with and consult on many of the top OTC and Pharmaceutical package brands you see on the shelf or behind the pharmacy counter today.
 
Gene’s passion for saving children’s lives through child-resistant protocol testing was passed on to the next generation when David S. Hipple, Gene's nephew, became CEO of Gene Miller Testing Services in 1995. A graduate of Northwestern University Medical School's Advanced Respiratory Care Practitioner Program, David has seen firsthand the effects of accidental child poisonings, and has dedicated his life to the prevention of such hardships. Clients appreciate David’s extensive knowledge of the CR/SF industry and his insightful recommendations based on risk assessment analytics for their unique products and package requirements.
 
In 2004, Mark D. Perkins joined David as Co-CEO of the company and the name transitioned to Bird Dog Marketing Group, LLC. Mark holds a Master’s Degree in Business Administration from Lebanon Valley College, a Bachelor of Science in Business Administration from Shippensburg University and has 20 years business expertise and extensive knowledge in OTC drug products. Mark’s experience in pharmacy operations and management provides clients with a unique perspective regarding regulatory requirements and how BDMG’s child-resistant protocol testing can exceed their needs and expectations.   
 
Michael B. Horvath joined BDMG in early 2015 as Director of Sales. Michael brings to the organization in-depth knowledge and professional experience with sales, marketing, customer service, and packaging from the pharmaceutical and consumer products industries. He is dedicated to the growth of Bird Dog Marketing Group, LLC through our core belief in building value-driven, customer-centric focus, and lasting long term relationships with all of our existing and prospective partners.
 
In late 2019, Beth L. Mack joined BDMG as Director of Marketing. Beth holds a Bachelor of Science Degree in Business Administration from University of Delaware and brings over 25 years of experience in sales, marketing, and client development to expand the company’s reach into new markets and to share the BDMG story. Beth’s past experience as a site proctor for BDMG provides an opportunity to communicate with our clients, site partners, potential clients, and team members in new ways.
 
With the strongest team in the industry, Bird Dog Marketing Group, LLC looks forward to continued success in the future, while playing an important role in the development of Child-Resistant Packaging.