Focus Groups

Focus Group and Market Studies

Consumer Focus Groups can give you valuable information to supplement your marketing strategies. Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation.

Focus groups often bring out users' spontaneous reactions and ideas and allow you to observe some group dynamics and organizational issues. You may also ask people to discuss how they perform activities that span many days or weeks: something that is expensive to observe directly.

Bird Dog Marketing Group, LLC can run consumer focus groups to help get feedback on your package, products, or services.

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